How Delicorner Improved Its Operations With Jimo

At Jimo, we are proud to support companies like Delicorner in their pursuit of excellence. Specializing in creating meaningful moments for employees, Delicorner used Jimo to refine their digital product and make a greater impact at every step. Here’s how this collaboration made a difference.

A data-driven approach for better decisions

When Delicorner first partnered with Jimo, they were facing a significant challenge: they lacked sufficient data on how their digital product was being used. Without this insight, evaluating performance and identifying areas for improvement proved difficult. By integrating Jimo’s "Activation trackers" and "Feature usage," Delicorner gained access to detailed metrics on how their features—like tours, modals, and hint banners—were performing. This data became instrumental in shaping strategic actions, from upselling opportunities and improving customer support to improve product quality and targeting marketing efforts. With a more data-driven approach, Delicorner was able to make well-informed product decisions that set them up for success in 2025.

“The ease of implementing trackers and analyzing data quickly enabled us to steer our strategic decisions for the evolution of our products and services. By relying on concrete and actionable insights, this tool has significantly optimized our decision-making process.”

Highlighting purpose-driven projects

Delicorner wanted to amplify the visibility of their purpose-driven projects, such as bee sponsorships and donations to associations. These initiatives are core to their mission of creating meaningful, sustainable impact. Jimo helped Delicorner create clear segmentation and craft targeted communications that effectively highlighted these programs. 

“Following a significant increase in the number of clients aware of our social commitments, we observed a notable rise in inquiries about our contributions, along with a growing interest in partnering with us.”

Gathering feedback for continuous improvement

Another area where Delicorner saw remarkable progress was in gathering user feedback. Initially, they struggled to obtain structured feedback about their digital solution and product catalog. Using Jimo, they segmented their users, enabling them to collect tailored feedback and introduce key touchpoints to better understand customer needs. This process not only improved their product catalog but also ensured that their offerings were closely aligned with customer expectations.

Simplifying onboarding for new users

Simplifying onboarding for new users was another critical focus. Tracker analysis revealed that some features were underutilized, often due to a lack of understanding. Delicorner addressed this by implementing an interactive onboarding tour through Jimo, helping users discover and engage with key features. The effort resulted in a steady increase in active users month-over-month and improved feature usage across the board.

Finally, Delicorner faced challenges around customer communication during holidays and major events. Adjustments to delivery schedules and other services often posed a risk of dissatisfaction. By leveraging Jimo to add proactive notifications and modals, they were able to inform customers of these changes in advance. 

“During November and December, we saw a clear reduction in support tickets, which we attribute to our precise segmentation and personalized prevention messaging. Our users were able to anticipate disruptions from major events like the Olympic Games or public holidays, adjust their delivery modes and schedules ahead of time, and maintain smooth operations.”

Through their partnership with Jimo, Delicorner turned challenges into opportunities, achieving significant progress in product strategy, marketing efforts, and customer satisfaction. This collaboration highlights how the right tools and strategies can drive meaningful outcomes, and we look forward to continuing this journey of innovation and shared success.